Routine Vietnam, In Motion, Activewear SS/24, Routine
Routine Vietnam, In Motion, Activewear SS/24, Routine
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Art direction for In Motion collection, a sportwear collection for women by Routine Vietnam in 2024.
Company: Routine Vietnam
Sector: Commercial Fashion
Published: 2023
Overview
The Spring/Summer 2024 women's activewear collection by Routine perfectly blends fashion and functionality, focusing on yoga apparel. The designs prioritize body-hugging fits to maximize comfort and ease of movement. The collection presents a strong, feminine aesthetic, ideal for active women.
Theme: In Motion
Body in Motion
Mind in Motion
Energy in Motion
Approach
The "In Motion" collection by Routine is not just about fashion; it embodies a lifestyle that encourages women to love and care for themselves through the perfect harmony of physical and mental well-being.
Photoshoot Goals: Highlight the themes of body, mind, and energy in motion. Celebrate the blend of femininity and strength. Use natural and relatable environments. Capture authentic and dynamic movements.
Project Team
ART DIRECTOR: TRAN HUYNH
PROJECT LEADER: TRAN HUYNH
PHOTOGRAPHER: NHUT QUANG LE, NGUYEN TRAN
RETOUCHER: NGUYEN MINH THAM
MODELS: ROSA VU, NHU NHU
MAKEUP ARTIST: NHU NHU
STYLIST: PHUONGTHARO
PLANNER & ADMIN: LYNH NGUYEN
CLOTHING & ACCESSORIES: ROUTINE VIETNAM