Routine Vietnam, Drink Coffee, Wear Coffee – Coffee Lovers S.1
Routine Vietnam, Drink Coffee, Wear Coffee – Coffee Lovers S.1
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Art direction for Coffee Lovers Series 01, captures the essence of Vietnam urban coffee culture in 2023.
Company: Routine Vietnam
Sector: Commercial Fashion
Published: 2023
Overview
Routine Vietnam's Coffee Lovers series captures the urban coffee culture of 2023, celebrating how young people embrace coffee in their city lives. Featuring S.Café® fabric, the collection promotes sustainability with the message: "Drink Coffee, Wear Coffee."
The photoshoot portrays dynamic young coffee enthusiasts in diverse urban environments, highlighting coffee as a lifestyle statement and social connector.
Project Team
ART DIRECTOR: TRAN HUYNH
PHOTOGRAPHER: NGUYEN TRAN
RETOUCHER: NGUYEN MINH THAM, NGUYEN TRAN
MODELS: DUNG HA, LUFFY, LAM VISSAY, TRAN HUYNH
PLANNER & ADMIN: LYNH NGUYEN