Routine Vietnam, Holiday SS/23 Collection, Routine Campaign
Routine Vietnam, Holiday SS/23 Collection, Routine Campaign
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Art Direction for Holiday Spring/Summer 2023 collection photoshoot, captures the energy, and positivity of a vacation with friends.
Company: Routine Vietnam
Sector: Commercial Fashion
Published: 2023
Overview
Imagine a group of friends enjoying sunny days at a beautiful resort. Our goal is to capture the joy and carefree spirit of their holiday adventures.
Our Holiday Spring/Summer 2023 collection celebrates friendship, adventure, and the joy of living in the moment. Join us as we capture the essence of a perfect vacation day—where every moment is filled with good vibes and great memories.
Project Team
ART DIRECTOR: TRAN HUYNH
PHOTOGRAPHER: QUANG NHUT LE, NGUYEN TRAN
RETOUCHER: NGUYEN MINH THAM, NGUYEN TRAN, QUANG NHUT LE
STYLIST: TRUNG JUN
MODELS: ZIN DEAN, NHU THUY, DUNG HA
PLANNER & ADMIN: NGOC UYEN, LYNH NGUYEN
CLOTHING & ACCESSORIES: ROUTINE VIETNAM