Routine Vietnam, Brewer, Tuan Chip's Story, – Love Series 2, Routine
Routine Vietnam, Brewer, Tuan Chip's Story, – Love Series 2, Routine
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Art direction for a Routine Editorial Campaign called "Love", to capture and present the life, passion, and essence of Tuan Chip, a dedicated brewer of craft beer in Dalat
Company: Routine Vietnam
Sector: Commercial Fashion
Published: 2024
Overview
The campaign centers around "Love" - love for family, love for craft, and love for life. It aims to portray Tuan Chip not just as a brewer, but as a man whose heart beats for his passions and the people he holds dear.
Theme
"Hạt giống, gieo mầm và tình yêu" - Seeds, Nurturing, and Love.
This campaign revolves around the idea that Tuan Chip's craft is like a seed that he has planted and nurtured with love and dedication, growing into something beautiful and meaningful.
Document Tuan's daily activities, from brewing to spending time with his family. These images should capture the rhythm of his life and the passion he pours into his work.
Begin with a portrait of Tuan, capturing his essence and inviting viewers into his world.
This editorial campaign should be a heartfelt tribute to Tuan Chip, celebrating the love he infuses into every aspect of his life. The visuals and narratives should resonate with viewers, drawing them into the world of craft brewing in Dalat and the passion of a man who lives for his love.
Project Team
ART DIRECTOR: TRAN HUYNH
PHOTOGRAPHER: NHUT QUANG LE, NGUYEN TRAN
RETOUCHER: NGUYEN MINH THAM
MODELS: MR. TUAN CHIP ❤
PLANNER & ADMIN: LYNH NGUYEN