Routine Vietnam, Premium Polo SS/24, Routine Collection
Routine Vietnam, Premium Polo SS/24, Routine Collection
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The "Premium Polo" capture the essence of our premium polo shirts, emphasizing their luxurious quality and sophisticated style.
Company: Routine Vietnam
Sector: Commercial Fashion
Published: 2023
Overview
For the “Premium Polo” campaign featuring business travelers, I would emphasize the juxtaposition of professional elegance and practicality.
Picture models in tailored polo shirts, their expressions confident yet subtly fatigued from their demanding schedules. The setting could be an upscale airport lounge, or a sleek hotel lobby.
Overall, the visuals would convey a sense of achievement, style, and the unyielding pursuit of success.
Project Team
ART DIRECTOR: TRAN HUYNH
PHOTOGRAPHER: QUANG NHUT LE, NGUYEN TRAN
RETOUCHER: NGUYEN MINH THAM
MODELS: CAO LAM VIEN, TUAN KIET
STYLIST: PHUONG THARO
PLANNER & ADMIN: LYNH NGUYEN
CLOTHING & ACCESSORIES: ROUTINE VIETNAM