Routine Vietnam, Spring/Summer 2023, Routine Campaign
Routine Vietnam, Spring/Summer 2023, Routine Campaign
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Art director for Routine's Spring/Summer 2023 campaign photoshoot, capturing intimate moments of a couple enjoying their holiday, immersed in a carefree atmosphere.
Company: Routine Vietnam
Sector: Commercial Fashion
Published: 2023
Overview
The collection's theme revolves around capturing intimate moments of a couple enjoying their holiday, immersed in a carefree and romantic atmosphere.
The campaign will not only showcase Routine's latest collection but also invite viewers to immerse themselves in the mood and emotions evoked by the scenes, making them yearn for their own moments of summer bliss.
The setting will predominantly feature natural outdoor environments, emphasizing the beauty of lush landscapes and the warmth of sunlight. We aim to convey a sense of connection between the couple as they savor leisurely activities like picnicking, strolling hand in hand, or lounging under the shade of trees.
The overall mood of the campaign will evoke a sense of nostalgia and optimism, celebrating the simple pleasures of life and the rejuvenating power of nature. Each image will tell a story of shared moments.
Project Team
ART DIRECTOR: TRAN HUYNH, HUONG BE
PHOTOGRAPHER: QUANG NHUT LE, NGUYEN TRAN
RETOUCHER: QUANG NHUT LE, NGUYEN TRAN
STYLIST: TRUNG JUN
MODELS: THEN.NE, ANTHONY HOANG
PLANNER & ADMIN: NGOC UYEN
SUPPORTS: QUYN.NG, DAN, TRAN LEO
CLOTHING & ACCESSORIES: ROUTINE VIETNAM